September 8th, 2016 – Calabasas, CA − Peak Performance, the trusted authority in automotive customer engagement, is proud to announce its merger with three other automotive leaders to create a powerful new company: Affinitiv. Combining decades of automotive expertise and a client list beyond compare — Acura, Audi, BMW, Kia, Lexus, Mini, Porsche, and Volkswagen — to name a few.

The new company, Affinitiv, combines four industry leaders — Peak Performance, Dealer Product Services (DPS), OneCommand, and TimeHighway.com. Affinitiv will offer a unique combination of predictive analytics, integrated technology, and in-field experts helping OEMs and dealers make informed decisions to retain customers, build loyalty, and drive sales. In a world of piecemeal solutions, siloed communications, and a sea of vendors, Affinitiv will cut through the marketing technology quagmire to put dealers and OEMs in control of a unified comprehensive customer journey.

With the merger, more than 20 OEMs and over 5,500 dealers will enjoy the largest field sales and support team in the industry, and an unequaled end-to-end solution in connected multi-channel marketing. The product line will include integrated direct mail, email, digital, social, mobile, SMS, CRM, service appointment scheduling, and telematics solutions.

According to Stan Megerdichian, CEO & President at Peak Performance, “Creating connected customers for life requires a brand new approach in today’s digital and on-the-move culture. Combining the expertise of four solid companies will allow Affinitiv to build the strongest, most comprehensive customer retention solutions in the industry.”

Vaquero Capital served as financial advisor to Peak Performance with respect to this transaction.

About Peak Performance

Since 1991, PEAK’s innovative solutions have been maximizing customer engagement with powerful, data-driven marketing solutions for OEMs and dealerships. Uniting advanced technologies with a personalized approach, PEAK consistently delivers stellar results for its clients. Known in the industry as the trusted authority in customer engagement, PEAK’s state-of-the-art, omni-channel products and services have made PEAK the partner of choice for numerous OEMs and thousands of automobile dealers nationwide. To learn more about Peak Performance, visit www.gotopeak.com.

For further information, please contact Lauren Rheaume at lrheaume@gotopeak.com or 818-725-2227.