❯ Transactions

Marlin Portfolio Company RevenueWell Acquires PBHS

Healthcare Software ❯

LOS ANGELES – Marlin Equity Partners (“Marlin”) is pleased to announce that it has completed a majority growth investment in Protective Business & Health Systems, Inc. (“PBHS”), a provider of digital marketing solutions for dental offices and other healthcare organizations across the U.S. and Canada. PBHS will be merged with RevenueWell, an existing Marlin portfolio company, nearly doubling the company’s customer base and further supporting the company’s mission to deliver a unified, integrated solution that simplifies patient acquisition and retention, and drives practice growth for dental practices.

“PBHS has long been an industry leader in patient acquisition,” said PBHS President Jay Levine. “Connecting these offerings to RevenueWell’s award-winning Patient Relationship Management Suite creates an unbeatable solution for dental practices to deliver seamless new-patient experiences, measure and optimize marketing ROI and maximize the lifetime value of every patient who comes through the door.”

“Our goal at RevenueWell always has been to simplify business complexity for dentists and staff so they can focus on delivering excellent patient care,” said Serge Longin, co-founder and CEO of RevenueWell. “The combination of RevenueWell’s award-winning patient relationship and communications software with PBHS’s high-performance digital marketing services means customers of both companies will have access to a truly unified practice growth solution providers need to acquire, retain and delight all patients while maximizing lifetime value for the practice,” Longin said.

“This transaction brings together two clear market leaders with well-respected management teams and highly complementary product offerings. The combined company creates a compelling value proposition for customers that are interested in consolidating vendors and looking for best-of-breed solutions and services,” said Nick Lukens, a managing director at Marlin. “Investing in PBHS highlights our commitment to expand RevenueWell’s product and service offering, and represents a transformative combination of two thought leaders in the dental market.”

Vaquero Capital advised Revenue Well on the transaction.

About Marlin Equity Partners
Marlin Equity Partners is a global investment firm with over $7.5 billion of capital under management. The firm is focused on providing corporate parents, shareholders and other stakeholders with tailored solutions that meet their business and liquidity needs. Marlin invests in businesses across multiple industries where its capital base, industry relationships and extensive network of operational resources significantly strengthen a company’s outlook and enhance value. Since its inception, Marlin, through its group of funds and related companies, has successfully completed over 175 acquisitions. The firm is headquartered in Los Angeles, California with an additional office in London. For more information, please visit www.marlinequity.com.

About RevenueWell
Founded in 2010, RevenueWell is a leading provider of marketing and communication software specifically designed to meet the needs of dental practices. RevenueWell’s patient relationship management software and digital marketing services power nearly 13,000 dental practices nationwide. The company’s marketing platform provides tools that help dental practices maximize their clinical schedule, increase case acceptance, and keep their patient base engaged and loyal to the practice. The company’s marketing services include dental website design, practice branding, SEO, online advertising, video marketing and social media campaigns. RevenueWell’s solutions are HIPAA compliant and integrate with most dental practice management software solutions. The company is headquartered in Chicago, Illinois. For more information, please visit www.revenuewell.com.