❯ Transactions

GreyLion Invests in Webconnex

Internet & Digital Marketing ❯

January 10, 2022 – NEW YORK – GreyLion, a leading private equity firm focused on investing in high-growth businesses in the lower middle market, today announced it has made a new investment in Webconnex, LLC (“Webconnex”). Terms of the transactions were not disclosed.

The investment, in concert with GreyLion’s value creation playbook, will help the company scale various components of its business, including hiring new personnel, expanding sales and marketing functions, accelerating new product development, introducing enterprise technology systems, and creating new value-add services for end customers.

“We are delighted to bring Webconnex into our family of portfolio companies,” said Chip Baird, Managing Partner at GreyLion. “This founder-owned and operated business exhibits a robust and differentiated competitive position in its industry. Webconnex is led by a strong management team capable of deploying our capital effectively to realize significant progress in the years ahead. We are looking forward to serving as a strategic partner and working alongside their proven management team to help drive continued growth.”

Webconnex is a leading provider of ticketing and event management software as well as fundraising, donor management, integrated payments, and event-based registration solutions. Led by Co-Founders John Russell and Eric Knopf, the Company has helped more than 60,000 organizations process over $3 billion in transaction volume since its inception in 2008. As part of GreyLion’s investment, Henry Heinerscheid and Chip Baird will join Webconnex’s Board of Directors alongside John Russell and Eric Knopf.

“We are grateful for the success that Webconnex has achieved to date as a bootstrapped company,” said Mr. Knopf. “With new strategic capital on board, our team looks forward to taking the company to new heights.”

“GreyLion shares our deep focus on maintaining culture as we commit to long-term growth,” added Mr. Russell. “This partnership will allow us to accelerate investments in both human capital and technology accordingly.”

For the Webconnex transaction, Vaquero Capital acted as financial advisor to Webconnex. Said Mr. Russell of Vaquero, “Selecting Vaquero Capital to represent us was one of the best decisions we’ve made. We couldn’t have asked for a better experience or outcome. Through the entire process the crew exceeded our expectations. They are a class act and incredibly good at what they do.”

Added Mr. Knopf, “We could not be more thrilled with our new partner – and all thanks to Vaquero who helped find and secure the right partner who aligned with our culture, values, and future. The team were phenomenal, and we loved working with them through every step.” 

Growth Investment
Grey Lion Capital