BALTIMORE, Md. and IRVINE, Calif., January 25, 2022 – Mortgage Coach, a borrower conversion platform empowering lenders to educate borrowers with interactive presentations that model home loan performance over time, and Sales Boomerang, a provider of automated borrower intelligence and retention software for lenders, today announced strategic investments from Philadelphia-based private-equity firm LLR Partners. Mortgage Coach and Sales Boomerang will maintain their existing brands and teams.

The transactions will support product enhancements designed to make both companies’ widely used technologies even more valuable to lenders. Go-forward product initiatives include enhancing the integration between Sales Boomerang and Mortgage Coach to further enable lenders to deliver proactive, automated and accurate lending advice.

Mortgage Coach helps lenders convert more leads to borrowers with interactive Total Cost Analysis (TCA) presentations that model the costs and benefits of mortgage loans over time.  The company’s technology is used by lenders to compliantly deliver on-brand, consultative lending solutions at scale and improve borrower conversion.

Sales Boomerang monitors contact databases on behalf of lenders to identify when a prospect or past customer is ready and credit-qualified for a new loan. By combining market intelligence such as interest rate changes, improved credit scores and home listings with mortgage lenders’ credit underwriting preferences, Sales Boomerang notifies lenders of real-time, actionable loan opportunities, resulting in higher mortgage loan officer productivity, increased new loan originations and improved existing borrower retention.

“LLR recognizes that empowering borrowers with home finance education represents the best opportunity for lenders to increase volume, improve transparency and place innovative new loan options,” said Mortgage Coach CEO Dave Savage. “This investment from LLR, combined with an enhanced data partnership with Sales Boomerang, will allow both businesses to scale more rapidly and strengthen our position as trusted platforms for our customers.”

“Together, Sales Boomerang and Mortgage Coach enable lenders to deliver data-driven advice to borrowers, creating immediate sales influence before a borrower begins shopping for a new loan,” said Sales Boomerang CEO Alex Kutsishin. “Our unified mission, and now shared investor, provides both organizations the resources to deliver technology solutions that mortgage lenders cannot succeed without as the industry shifts to automated origination processes.”

“Sales Boomerang and Mortgage Coach are well positioned to support over 5,000 financial institutions and 350,000 licensed mortgage loan officers across the United States,” said Sam Ryder, principal at LLR Partners. “Our strategic investments will help both businesses to define the next generation of lending technology.”

“Alex, Dave and their teams have built innovative technology businesses that support lenders with advanced data analytics and borrower communication capabilities,” added David Reuter, partner at LLR Partners. “We look forward to partnering with both teams to build on their exciting growth.”

Vaquero Capital served as exclusive financial advisor to Mortgage Coach.