❯ Transactions

Vaquero Advises Green Rabbit on its Sale to PFG (NYSE: PFGC)

Performance Food Group (PFG) (NYSE: PFGC), an industry leader and one of the largest food and foodservice distribution companies in North America, has acquired Green Rabbit, a leading fresh and perishable goods delivery platform. Green Rabbit will join the Vistar segment of PFG’s family of companies.

Green Rabbit, founded in 2009, is a leading provider of fresh and perishable goods logistics and fulfillment, enabling customers to receive their orders faster and more efficiently. Serving top CPG brands, online retailers, and eCommerce marketplaces, Green Rabbit offers seamless logistics and fulfillment, from click to ship, with nationwide temperature-controlled small parcel distribution. Utilizing a proprietary OMS platform purpose-built for perishable and fresh goods, Green Rabbit offers unparalleled efficiency, safety, and reliability.

Guidepost provided Green Rabbit with its first institutional capital through a $31 million minority investment in 2019. This investment supported Green Rabbit’s rapid growth in the e-commerce food and grocery delivery market by adding additional talent to its workforce and further developing its supply chain automation capabilities.

“We are excited for Green Rabbit to join PFG,” said Greg Balestrieri, CEO of Green Rabbit. “By adding Green Rabbit’s deep industry expertise in the global fresh food marketplace, PFG will be able to significantly expand its existing small-parcel fresh and perishable goods distribution business.”

Vaquero Capital LLC served as the financial adviser to Green Rabbit in connection with this transaction.

Green Rabbit
Acquired by